Lighthouse News details

19.01.15 - Finalists for Mob-Ex Awards Southeast Asia revealed

Marketing magazine has announced the finalists for the Mobile Excellence (Mob-Ex) Awards 2015. 29 categories were open for contest, in which 145 entries made the final cut from a record number of more than 340 received.











Leading the shortlist is Singapore-based United Overseas Bank with 16 entries at stake, while DBS Bank and OCBC Bank follow closely behind at seven each, setting the stage for a showdown of the banks.


Some of the other brands entering the awards night with entries in multiple categories include McDonald’s Philippines, Reckitt Benckiser, Unilever Malaysia and Zalora South East Asia.



On the agency front, the awards will see a tight race for the ‘Mob-Ex Best of Show – Agency’ overall trophy with agencies such as Airwave, Codigo, Leo Burnett Malaysia, Lowe Vietnam, McCann Kuala Lumpur, and MEC Singapore receiving multiple nominations.


To see the full finalists list, click here.



Entries have been carefully assessed by a regional panel of senior client-marketers and mobile practitioners hailing from brands such as Dell Singapore, Epson Philippines, HTC South Asia, Nestle Indonesia and Standard Chartered Bank Malaysia.


Winners and finalists will be celebrated at a gala dinner ceremony on 5 February 2015 at the Mandarin Orchard Hotel, Singapore. To RSVP your attendance for the awards ceremony, click here.


For table bookings or any other enquiries, please get in touch with Czarina Solomon at +65 6423 0329,

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