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25.08.14 - Is customer loyalty your top concern?

Marketing magazine is pleased to announce its annual Customer Loyalty conference will return for a second year.

 

To be held over two days from 30 and 31 October at Hotel ICON in Tsim Sha Tsui East, this special two-day conference will seek to address one of the main challenges facing brands right now – customer retention and engagement in a fragmented media environment.

 
For key event details, including dates and venue, please visit our official website.
 
“Knowing what your customer will buy is no longer enough in today’s oversaturated market,” said Matt Eaton, editor of Marketing Hong Kong.
 
“Companies need to understand what motivates their customer to choose you. Why spend more money on attracting new customers when a great customer experience creates brand ambassadors with the most effective word of mouth referrals?”
 
Integrating big data, social media, content marketing and an omni-channel strategy in your loyalty marketing plans are among the topics to be covered in Customer Loyalty Hong Kong 2014.
 
Over 120 senior marketers and practitioners from across the region are expected to gather as they share their brands’ challenges and outline new best practices.
 
Confirmed speakers already include Bonnie Chow, Head of Marketing at City Super, along with Karen Chan, Regional Director for Domino’s Pizza and Celine Ho, Head of Customer Experience Management at CLP Power.
 
More speakers will be announced in coming weeks.
 
For key event details, including dates and venue, please visit our official website.
 
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